THORPE PARK FRIGHT NIGHTS MARKETING CAMPAIGN
(2021-2024)
THORPE PARK approached us in 2021 to take their seasonal event 'FRIGHT NIGHTS' to a new level for its 20th anniversary. We developed content plans, storyboards, short films, theme concepts, teaser videos, and in-attraction content, all with the focus on generating hype and boosting ticket sales.
The campaign was successful, with videos receiving hundreds of thousands of views and ticket sales and the event having its best year yet. We have since nurtured an ongoing relationship with the park, enjoying creative freedom of the FRIGHT NIGHTS brand and it's content.
Our involvement spans from creating captivating teaser content that garners thousands of views in the buildup to the event, to providing assistance in the event setup. Our skilled in-house sound designers create customized audio for the park's sound system and compose unique soundtracks for each show. We thoroughly enjoy our creative involvement in the event and eagerly anticipate continuing our collaboration with the park.